From the early 1900s, Le Roith & Co. was operating in London’s West End tobacco industry, which at the time was densely populated with small specialist manufacturers, importers, and retailers of products like cigarettes, cigars and pipe tobacco.

From the late 1800s to WWI, Egyptian cigarettes - using imported Turkish tobacco - were seen as luxury products that influenced European markets. European smokers developed a taste for these exotic blends, and many UK and continental producers marketed cigarettes with Egyptian style names or blends to tap that prestige.

Description: A white body, bonnet, roof and closed rear doors on a red chassis; seats and steering wheel – LHD in black plastic; type 3 engraved rear doors; radiator grille, windscreen, headlights and side-lamps in chrome; red 12 spoke wheels on whitewall black tyres; logo on both side panels and rear door.

Variations: No known variations.

Notes: This model is packaged in a maroon J-type window box.